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Ben
& Jerry's venture into Second Life features an island straight
out of a Willy Wonka themed dream. The environmentally friendly
factory of the future shows new and unique ways of making ice
cream along with the history of Ben & Jerrys. Users can play
the game "Methaniac" and help to power the factory
using meadow muffins dropped by virtual cows, or just stop by
for a delicious scoop of virtual ice cream.
Working
directly with Ben & Jerry's marketing company, I Produced
this project and helped to bring Ben & Jerry's vision of
an enviromentally friendly ice cream factory into the virtual
world. |
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