Ben & Jerry's venture into Second Life features an island straight out of a Willy Wonka themed dream. The environmentally friendly factory of the future shows new and unique ways of making ice cream along with the history of Ben & Jerrys. Users can play the game "Methaniac" and help to power the factory using meadow muffins dropped by virtual cows, or just stop by for a delicious scoop of virtual ice cream.

Working directly with Ben & Jerry's marketing company, I Produced this project and helped to bring Ben & Jerry's vision of an enviromentally friendly ice cream factory into the virtual world.