Pontiac
was the first major automaker to develop a virtual presence.
Dedicated car culture enthusiasts along with everyday users were
able to visit Pontiac's Islands and drive, race, & interact
with other car fanatics. Daily events and special guests peppered
the region making it a must see virtual destination.
I Produced
this project working with Campfire Media and Pontiac to help
deliver one of the most successful virtual ventures in Second
Life.
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